When I was in college playing field hockey at UNC, my coach shared an analogy that’s stayed with me ever since. She dropped a single bead of dye into a bucket of water and we watched it spread until the whole bucket changed color.
Her point was simple: you might feel small, but you can still make a difference.
That lesson shaped how I see the world. And it’s at the heart of what we’re building as Freedom and Glory.
Why the new name
If you’ve been with us a while, you know us as Carrot-Top. My dad, Dwight, started the company more than 40 years ago in the attic of our family home in Chicago. He saw people struggling to find the right flag for their needs, and he built something to help.
That foundation hasn’t changed. We’re still family-owned. Still based in Hillsborough, North Carolina. Our American flags are still made right here in the U.S. And our team—our Flag Pros—are still here to help you find exactly what you need.
But as I’ve led this company over the past five years, I’ve realized our name didn’t fully capture what we’re about. We’re not just selling flags. We’re helping people honor what matters, celebrate their communities, and show their pride in ways that bring people together.
Freedom and Glory says that more clearly. It reflects who we’ve always been. And who we’re becoming.
What this looks like in action
I want to tell you about someone who embodies what we believe.
Shawn Roser-Warren lost her husband Kit, a Marine Corps veteran, in a hit-and-run. Instead of retreating into grief, she started the Kit Warren Community Fund. Today, she places grave markers for fallen service members, hangs Hometown Heroes banners in her community, and recently led a two-year renovation of a local veterans memorial.
When people thank her for honoring their father or brother, she says the conversations are emotional. And deeply rewarding. As she puts it: “If it is in your heart and it inspires you, take that inspiration and go forward. You will not regret it.”
That’s the spirit we want to celebrate. Not grand gestures, but determined ones. Not waiting for someone else to act, but being the one who steps up.
One drop. One action. One person at a time.
What’s ahead in 2026
This year is special. America turns 250 on July 4th, and we’ll be marking that milestone with stories, content, and celebrations throughout the year. But more than that, we want to spotlight the people like Shawn who are quietly making a difference in their own communities.
We’ll be sharing more customer stories. The school that raises a fresh flag every first day of school. The church with a veteran pastor who won’t let the colors fade. The small-town business owner who lights Old Glory every night because it matters to him.
These aren’t our stories. They’re yours. We’re just honored to be part of them.
An invitation
My dad built this company with a simple belief: small actions matter. A flag raised in the morning. A memorial tended with care. A community that comes together around shared symbols and shared values.
As Freedom and Glory, we’re carrying that belief forward. And we’re inviting you to be part of it.
Be the drop. Be the difference.
Thank you for being with us, whether you’ve been here for decades or you’re just joining us now. We’re glad you’re here.
Liz Morris
CEO, Freedom and Glory
Formerly Carrot-Top Industries
P.S. We’re collecting stories from customers like you. If your flag has a story, we’d love to hear it. Share yours here
